With sales continuing to show double digit growth (47% in 2013), Dr. Sheluga Director of Commercial Insights at Ardent Mills provides some useful insights on the actual size of the gluten-free market.  Projected by Mintel to be $10bn in 2013, more realistic projections confirm a $1.2bn market with 70% of sales being driven by heavy buyers that actually account for only 3.8% of US households….Read

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