Gut Feel

Manufactures are taking the opportunity to tap into several markets: soy-free, dairy-free. gluten-free, Non-GMO and organic.  When you consider the “free-from” product claims, it’s interesting  that the gluten-free opportunity is actually one of the only ‘allergen claims’ that has a  specific diet attached to it. Perhaps this is part of its allure and success.

In a recent issue of Grocery Business the Gluten-Free Market is explored and defined. The GFCP Team worked with the Grocery Business Team to support this effort and help manufacturers and retailers strengthen their understanding of the consumer marketplace and the role of the GFCP in providing the assurance that the brands now being offered to consumers provide the necessary quality and safety story to build brand trust.  To learn more ….


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