The Gluten-Free Agency

1 Purpose. 360 Degrees

Research Programs

Gluten-Free Research ProgramsNo one goes further to help clients dig deep within the gluten-free community. You’d be hard pressed to find a group of more experienced and knowledgeable professionals who understand the intricacies of this target group.

Our innovations team is on the forefront of product development that is helping to shape the future of panel member engagement and data acquisition. And our consultative, client-centric approach allows us to explore unique applications of these products in developing comprehensive solutions that go beyond expectations.

We give you an extensive range of services, recognizing that each project is different.

You may need sample-only, full data collection or innovative methods for engaging respondents. No problem. We have expertise in all.  

  • Quantitative online research

  • Qualitative online research

  • Polls

  • Word-of-mouth initiatives

Gluten-Free Home Tester Club

Our database of gluten-free consumers is available for access and product sampling. Need feedback on a reformulation or new product? We can send it out and have our Home Taster Club provide instant feedback.


Focus Group Recruitment

Our preferred online methodology helps you obtain consumers nationally who fit your recruitment specifications cost effectively. Our recruiting methodologies are unique and have consistently delivered lower attrition and higher caliber respondents.  The best part is, leveraging such a highly segmented tool has helped us achieve cost efficiencies for our clients and control every part of the process internally.

Screeners, Profiles and Field Memos

You have design, client interfacing and moderation to worry about. Send us the specs and we’ll put together client ready grids, well designed screeners and instructional memos with checklists. So everyone is on the same page and delivers on spec and on budget (non negotiable).

We have built alliances with facilities across Canada  and the United States. Clients have as consistent an experience as possible. Rest easy knowing that incentive cheques have been sent out, catering has been ordered (dietary considerations and all) and requirements confirmed. Need transportation? Travel Arrangements? Flight Bookings? Consider it done! All you have to do is show up. Really.

Research ProgramsOnline and Telephone Surveys

We are heavily invested to seamlessly facilitate online and hybrid surveys as well as implement viral Social Media tools to deliver a robust sample base for your online survey.  We have established our own currency “Celiac Bucks” for panel members, which motivate the gluten-free consumer to participate, refer from their networks and remain engaged.  Celiac Bucks can be redeemed for gluten-free products. To supplement online, we have a substantial call centre that can field telephone surveys and recruit to web.

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